Access to Set-top Data Holding Back Addressable TV, SMG’s Scheppach

CANNES — Since the value that addressable TV delivers is widely understood, what’s hampering its adoption?  Investment banker and CEO of LUMA Partners Terence Kawaja asks these panelists in a session taped aboard the AT&T AdWorks yacht. The mindset of big brands accustomed to the notion that they can buy a massive audience of adults […]